At Asda saving money and keeping costs low is part of our culture. Saving you money every day isn’t a marketing slogan; it’s the single-minded focus of everyone at Asda. When we’re asked what it is that we do differently from other retailers – what it is that gives us the ability to keep costs low and pass that on to customers in lower prices – we don’t point to a handful of major initiatives. We talk about everything we do – all of the little things that when added together make a big difference.
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